Kohl’s unveils first stores getting Sephora shops this fall. Is your store getting a beauty makeover? See the list.

July 22nd, 2021

Kelly Tyko

Read Article Here
A rendering of the "Sephora at Kohl's" locations launching at 200 stores in the fall of 2021.

Is your local Kohl’s store getting a beauty makeover?

After announcing a new partnership in early December, Kohl’s and Sephora unveiled the list of the first 200 locations Thursday, which are adding the “immersive beauty experience by Fall 2021.” Kohl’s also plans to start selling Sephora’s products online in the fall.

Stores in 29 states will get the first locations and New York is slated to get the most with 22, followed by 20 in California. Kohl’s has more than 1,150 locations in 49 states, and the companies plan to bring the “Sephora at Kohl’s” experience to more than 850 stores by 2023.

The beauty destinations inside Kohl’s stores will occupy about 2,500 square feet near the store entrance. They will sell makeup, skincare, hair and fragrance products.

Sephora, a mall-based premium beauty retailer with more than 2,700 locations in 35 countries, will bring more than 100 beauty brands to its locations inside Kohl’s stores. The new beauty departments will be staffed by Sephora-trained associates.

“We are excited to bring a new generation of elevated beauty to Kohl’s, including our signature Sephora experience to millions of new clients,” said Amy Lauer, Sephora senior vice president and general manager of Sephora at Kohl’s, in a statement to USA TODAY. “Together, we will marry Kohl’s expansive customer reach and omni-channel convenience with Sephora’s prestige beauty service and selection, in a prominently featured space in Kohl’s locations across the U.S. Sephora has a demonstrated track record of sustained decades-long partnerships, and this collaboration gives us great confidence in the long-term success of this partnership.”

Doug Howe, Kohl’s chief merchandising officer, said in a statement to USA TODAY that the experience will bring new and younger customers to stores.

“We heard from our customers that they are looking for a bigger, bolder beauty offering from us, and our strategic, long-term partnership with Sephora, the globally renowned name in beauty, directly meets this need by bringing new and relevant beauty categories to Kohl’s,” Howe said.

Small shops within larger retailers are a growing trend. On Thursday, Target announced an expanded partnership with Apple that will bring more products to select stores.

First Sephora at Kohl’s locations

Here are the first 200 Kohl’s getting Sephora shops. However, Kohl’s said store locations are subject to change.

Arizona Kohl’s stores getting Sephora

California Kohl’s stores getting Sephora

Colorado Kohl’s stores getting Sephora

Connecticut Kohl’s getting Sephora

Florida Kohl’s stores getting Sephora

Georgia Kohl’s stores getting Sephora

Illinois Kohl’s stores getting Sephora

Indiana Kohl’s stores getting Sephora

Iowa Kohl’s stores getting Sephora

Kentucky Kohl’s stores getting Sephora

Massachusetts Kohl’s getting Sephora

Michigan Kohl’s stores getting Sephora

Minnesota Kohl’s getting Sephora

Missouri Kohl’s stores getting Sephora

Montana  Kohl’s stores getting Sephora

Nevada Kohl’s stores getting Sephora

New Jersey Kohl’s getting Sephora

New York Kohl’s stores getting Sephora

North Carolina Kohl’s getting Sephora

North Dakota Kohl’s getting Sephora

Ohio Kohl’s stores getting Sephora

Oklahoma Kohl’s getting Sephora

Pennsylvania Kohl’s getting Sephora

Rhode Island Kohl’s getting Sephora

South Carolina Kohl’s getting Sephora

Texas Kohl’s stores getting Sephora

Virginia Kohl’s stores getting Sephora

West Virginia Kohl’s getting Sephora

Wisconsin Kohl’s getting Sephora

Contributing: Sarah Hauer, Milwaukee Journal Sentinel

Follow USA TODAY reporter Kelly Tyko on Twitter: @KellyTyko